The Fabric

At the heart of Blue Bird Days is a remarkable Australian wool innovation.

Fabric developed by Australian Wool Innovation.

OPTIM™ wool transforms the natural properties of wool through a specialised spinning and weaving process, creating an exceptionally fine, densely woven fabric that is windproof, water-repellent and beautifully breathable.

 We pair this extraordinary outer fabric with wool insulation and a soft wool lining, creating a ski jacket tailored entirely from natural fibres.

Warmth, protection and comfort are achieved through the ingenuity of nature and textile engineering, without relying on petrochemical-derived fabrics or forever chemicals.

An entirely different approach to alpine performance — where innovation meets the art of couture tailoring.